![]() ![]() In the beginning, the franchise mimicked the hyper-grim action sensibility that reigned supreme at the time, but by 2011’s Fast Five, the movies had pulled the silliest, most dubious components out of their subtext and thrust them into the foreground-this poptimistic turn was also when Fast & Furious’s audience size (which would not have been big enough to justify four previous movies in the current business-of-cinema reality) exploded. In the marketplace of contemporary cinema, how is Fast & Furious even possible? And yeah, of course people love fast cars, but plenty of revved-up movies have come and gone without evolving into $6 billion franchises. It has stars, but even its biggest one couldn’t turn Black Adam into a hit. Its characters have sprung wholly from itself, rather than from a decades-deep well of recognizable figures and branding. It’s a franchise based on a 2,000-word article that appeared in Vibe magazine in 1998.
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